Nov 23
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B2B Tech Decision-Makers Look for Content to Inform Them of Industry Trends 67 percent of B2B technology buying decision-makers have said that finding trend data was the top reason they engaged with content, with 39 percent having done so to compare product solutions, and 33 percent to find new business strategies — three of numerous findings of interest to B2B marketers contained in newly-published survey data. MarketingCharts How the Responsibilities of B2B Marketing Teams Are Changing [Report] 57 percent of B2B marketing leaders have indicated that business results including sales, revenue, margin, market share, and return on investment (ROI) represented the core responsibility that has increased in importance the most over the past several years, with 51 percent pointing to customer acquisition and 43 percent noting the push to prove effectiveness, according to recently-released report data. MarketingProfs LinkedIn Launches New Ad Campaign Which Highlights the Confusion Around B2B Buzzwords From cloud sales to CPGs, LinkedIn’s newly-launched “No One Knows What You Do” ad initiative has sought to take a lighthearted riff on explaining the many B2B buzzwords used by the Microsoft-owned platform’s 100 million users, LinkedIn (client) recently announced
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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor